There has never been a more important time for brands to seriously consider the effectiveness of their Point of sale displays.
Competition within brands is fierce and gone are the days when the collapsing, shabby looking FSDU or CDU display will do The sensible solution for marketeers would be to think about permanent point of sale displays, which offer greater flexibility and longevity for cash strapped marketing budgets.
A recent study by Nielson showed that 72% of new product awareness is driven by in-store activity such as POS. It is also interesting to note that research from Smurfit Kappa Zedek suggest that if you discount a product by 10% it will lift sales by 20% and if you combine the same discount with out of store marketing, it could generate a sales increase as high as 90%. However, if you combine the 10% discount with an in-store POS display it will drive up sales to 120%; combine all three and you see a sales uplift of 250%.
So, we can see that POS is a highly important part of the marketing mix. But what are the crucial ingredients you need to create effective POS display? Our top tips on how to make your POS display stand out would be:
Be bold and command attention with an eye-catching design and don’t hold back on bright colour schemes.
Ensure your unit is designed to locate easily at focal points or high footfall areas within a retail location.
Your point of sale display needs to be clear as to what you want your customers to do – buy a product, take a free sample or collect a coupon.
Make sure you include a large and clear call to action on your display unit to avoid any confusion.
Future-proof with updatable quality graphics to keep it looking fresh and up to date with the changing seasons, trends or promotions.
This is where our bespoke, permanent point of sale services come to the fore.
If you would like to discuss a potential project and would like your POS to stand out, then get in touch with us on 01482 345067 or email us on [email protected]
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