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Colour Considerations for POS Display Units

Colour is the very first thing you will notice about your POS Display Units. It is interesting to note that as humans, we are programmed to see colour first, shape second. photography third and finally words. In addition to this, 85% of customers say colour is the primary reason for purchasing a product (Statistics from ColourCom).

Where possible it is best to stick to brand colours for consistency, but also bear in mind the following:

  • Blue is the go to colour for many brands as it conveys trust and security and a long with pink is often used to attract more traditional buyers.
  • Red is thought to stimulate decision making and increase the heart rate.
  • Yellow is psychologically the happiest colour in the colour spectrum.

Certain colours carry strong connections with specific ideas and industries, which businesses can use in their retail display POS. For example, green is strongly associated with environmental friendliness, so a company marketing to an environmentally conscious audience might benefit from the liberal use of green in it’s point of purchase displays.

In a study titled ‘Impact of Colour Marketing’ researchers found that up to 90% of snap judgements made about products can be based on colour alone, illustrating how important the decision of colour can be, including that used on point of sale display stands. We at JCRPOS have our own creative studio designers to help guide your decisions, coupled with our own ‘in house’ powder coating plant offering a comprehensive range of colours, including any bespoke colours which may be required to enhance or align with your marketing or corporate colours.

However, the bottom line is that the use of colour can really enhance your customer mood, establish a brand recognition and affect purchasing habits. JCRPOS has the experience to guide you through these decisions every step of the way.

If you would like to discuss a potential point of sale display unit please contact us on 01482 345067 or email ben.sullivan@jandcrwood.co.uk

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What our clients are saying

  • "Ben and the J&CR Wood team are a friendly, efficient and effective team. When I met with them to develop a bespoke counter top display product I received enthusiasm and practicality, I felt confident and happy with the service J&CR Wood provided from start to finish, and the finished product was exactly what I was after."

    Charlotte Mews, Product Manager, AAK Foodservice

  • "We selected J& CR Wood from a number of potential point of sale suppliers. Their innovative floor stand design units, ability to meet tight delivery dates and competitive pricing were important factors in our choice. But what really stood out for us was their enthusiasm, dedication and the personal service that they provided."

    Simon Wild, European Marketing Director, Formica Group

  • "I have worked with J&CR Wood for a number of years now and they have always approached our projects in a very professional way. They understand the need for delivering great floor standing display units on time and being able to bring it in on budget is always a bonus."

    Alastair Morgan-Evans E-Commerce Manager Patterson Medical Ltd

  • "Mainline Power’s Head of Marketing, Gregg Ringer, said on receiving his prototype: “Just received the CDU prototype, and genuinely my first thought was ‘Why couldn’t I have found you guys three years ago? What more can we say?"

    Gregg Ringer, Mainline Power’s Head of Marketing

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